https://www.heatherfurlow.com/home daily 1.0 2025-04-30 https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/660357c0-ab54-439b-9ecb-2b8aba8d12de/IMG_2778.JPG Home - Curious, detail-oriented writer. Empathetic coworker & mentor. Master communicator. Hi there, I’m Heather, a UX writer & content creator based in San Diego Combining the thoughtfulness of UX writing with a deep curiosity to better understand the user is a passion of mine. I love finding the sweet spot that meets customers’ needs and exceeds their expectations. Over the past 12+ years, I’ve created content for magazines and major brands, including Marie Claire, Macy’s and Bloomingdale’s. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/1588093247033-HMMLTTE8OIYTY8GZ4DB6/voiceandwarmth Home - I’ll add clarity and warmth to your brand’s copy, from triggered emails to site copy to push notifications I geek out over ensuring consistency across all platforms—and creating the best and most engaging content that matches your brand voice. I would love to help your business grow and impact more customers. https://www.heatherfurlow.com/contact daily 0.75 2025-03-02 https://www.heatherfurlow.com/work daily 0.75 2025-08-25 https://www.heatherfurlow.com/work/macys-projects monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/58e2850e-8f16-4454-9a0e-90a53dbf7237/iconsofstyle_email.jpeg Work - Macy's projects - Icons of Style launch email series Interviewed designers and created unique style descriptors for each collab during the launch of Icons of Style. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/631728a0-9117-4f80-a921-53b04f4661de/triggered-email-complementary-2022.jpeg Work - Macy's projects - Make it stand out Another category-based post-purchase triggered email—this one focused on encouraging complementary purchases. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/b3d78b62-7f42-4a37-8902-749b11feb7c5/macys-personal-stylist-sitelet-oct-2021.png Work - Macy's projects - Make it stand out A revamp of the personal stylist sitelet—including interviews with stylists from stores across the country and more conversational content and tone. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/cfb4a121-d9fa-4669-9afb-d7a21c6a7570/Klarna+LP+desktop.png Work - Macy's projects - Make it stand out Worked closely with product and legal teams, plus outside Klarna team, to create a conversational, friendly sitelet for the launch of Klarna on macys.com. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/6a22c451-3e31-4730-bec2-5dedeaa8378c/HF-macys-social-pz-test.png Work - Macy's projects - Make it stand out A personalized social test targeting shoppers with different types of styles: classic, glam & bohemian. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/f4870762-1ef2-4ec5-af90-296db5292e84/icons-of-style-2021-09-23+at+11.00.28+AM.png Work - Macy's projects - Make it stand out Created the “Icons of Style” name for the launch of 5 distinct product lines designed by Black fashion visionaries. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/0c145d08-a3ce-4db0-8629-379262645669/triggered-email-accessories-2022.jpeg Work - Macy's projects - Make it stand out I created content (updated quarterly) for a large range of category-based post-purchase triggered emails—this one focused on accessories. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/1da2e99e-817f-4fba-a09e-b43ff588e2a5/shopping-bag-ux-copy.jpeg Work - Macy's projects - Make it stand out UX copy and content design for shopping bag in the Macy’s app, specifically the “Your offers” and the order summary sections. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/cf6cac82-1c32-42c0-8b4f-6a7d70a033b9/UX-red-carpet-welcome-email.png Work - Macy's projects - Make it stand out Red Carpet by Macy’s welcome email: I worked with teams across the company, from legal to marketing to loyalty, to highlight the most important details for new members for the 2024 launch of Macy’s Red Carpet membership program. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/731d02cd-46bf-410a-b8df-3ac589b3497f/macys-app-sitelet-Nov2020-C0110357+-+DEC5+ENH+MOBILE+APP+IMP+SITELET+UPDATE.jpg Work - Macy's projects - Make it stand out Created new content for Macy’s app sitelet each quarter, including tie-ins to holidays, etc. https://www.heatherfurlow.com/work/bloomingdales-projects monthly 0.5 2025-03-02 https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/d16d1d50-6612-45bc-9be6-971a71a903dc/bloomies-kids-toys-email-banner.png Work - Bloomingdale's projects https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/dfa15fef-7237-4e2e-ab96-1c000188670a/bloomies-kids-baby-email-banner.jpg Work - Bloomingdale's projects https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/1740852151235-A12ZQ7MW02M5OGYHVWHX/bloomies-kids-gifting-email.jpg Work - Bloomingdale's projects https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/96a9f4df-3ab4-4760-ac75-b3411434289f/bloomies-loyallist-luxe-email.png Work - Bloomingdale's projects https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/7b8eeec9-1c75-41fb-9ca9-96daa4d2f144/bloomies-loyallist-luxe-john-hardy-email.png Work - Bloomingdale's projects https://www.heatherfurlow.com/work/marie-claire-projects monthly 0.5 2025-03-02 https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/da8a2a59-b873-45b1-9f95-bc52091d1c82/marieclaire.com-culture-news-a19783-cool-things-you-didnt-know-about-serial-2025-03-01-14_22_09+%281%29.jpeg Work - Marie Claire projects - Make it stand out This interview with Serial co-creator Julie Snyder (above) was such a cool moment—loved sharing a few behind-the-scenes tidbits about her early experiences with the podcast series. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/e03f7d3b-0400-4a1e-ad4a-a4d6ce1b1290/marieclaire.com-rose-wine-you-can-drink-all-year+%282%29.jpeg Work - Marie Claire projects - Make it stand out I also pitched this story and loved talking to a sommelier to break the taboo of rosé only being a warm-weather thing. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/89405737-01df-4025-b6c4-1659735293ed/marieclaire.com-jessica-mendoza-espn-baseball-analyst-2025-03-01+%281%29.jpeg Work - Marie Claire projects - Make it stand out I pitched this story to marieclaire.com—I was so curious about Jessica’s journey and what it’s like to be the first female baseball analyst. https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/ca187cb2-453a-4fef-88a3-dc81f32c51be/marieclaire-jewelery-clip.jpg Work - Marie Claire projects https://images.squarespace-cdn.com/content/v1/5ea859de6663b45e14a27e91/dad222cb-1c03-4716-89b0-44def9faea5e/MC-jen-aniston-makeup-hair.jpeg Work - Marie Claire projects