A few favorite Macy’s projects
Personalized email & social tests with a focus on customer acquisition
Revamp of the personal stylist sitelet
Welcome email for Macy's new Red Carpet subscription program
Created name & launch email for Icons of Style, a collab with 5 Black fashion visionaries
Pinch to zoom:
A personalized social test targeting shoppers with different types of styles: classic, glam & bohemian.
A revamp of the personal stylist sitelet—including interviews with stylists from stores across the country and more conversational content and tone.
Red Carpet by Macy’s welcome email: I worked with teams across the company, from legal to marketing to loyalty, to highlight the most important details for new members for the 2024 launch of Macy’s Red Carpet membership program.
Created the “Icons of Style” name for the launch of 5 distinct product lines designed by Black fashion visionaries.
Icons of Style launch email series
Interviewed designers and created unique style descriptors for each collab during the launch of Icons of Style.
I created content (updated quarterly) for a large range of category-based post-purchase triggered emails—this one focused on accessories.
Another category-based post-purchase triggered email—this one focused on encouraging complementary purchases.
Created new content for Macy’s app sitelet each quarter, including tie-ins to holidays, etc.
Worked closely with product and legal teams, plus outside Klarna team, to create a conversational, friendly sitelet for the launch of Klarna on macys.com.